KY - Helsingin kauppatieteiden ylioppilaat ry

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When: 2021 - 2022

Work: Graphic Design

KY (Aalto University Business Students) is the student organization for business students at Aalto University School of Business in Helsinki. KY represents students in academic affairs, provides a wide range of events and services, and supports the professional and personal growth of its members.

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I was responsible for managing and developing the organization’s visual identity across digital and print platforms. Work included website design, visual content production such as brochures, posters, social media graphics, and other communication assets for both digital and print use. Layout and editorial design, creating layout designs for KY's student magazine as well as a comprehensive guidebook for new students, balancing functionality with aesthetic appeal. Designing visual assets such as envelopes, business cards, and other stationery to support consistent brand representation. Keeping up with brand consistency, ensuring all visual materials adhered to KY's brand guidelines and updating those guidelines when necessary to support coherent communication.

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