I designed a logo for a horse accessory retailer called Garage 151.

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The wish was for a logo that has a down-to-earth feel and would somehow visually refer to horses.

 

At a quick glance, the overall appearance of the logo is relatively simple. However, there is a horse embedded in the letter G of the name, which gives a clear indication of the brand's products. The logo monogram consists of the letter G in the logo and can be used as an alternative to the logo.